Users will soon have a updated setting that permits them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the company disclosed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This advancement coincides with a increase in content created by AI, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the quickest rising channels on another major platform only show clips produced artificially. A significant portion of this content is considered “AI slop”, a label for poor-quality, bulk-generated content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content created using AI tools, including AI artwork to science explainers, and we aim to provide users the power to see more or less of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, over 100 million videos are added to the service daily, making AI content a limited part of its complete catalog.
User Control Features
Members will be able to decrease or raise the volume of AI-generated videos they see by accessing the “manage topic” option in the application and choosing AI-made media. Other topics that can already be controlled under the filter encompass current affairs, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate users to tag “realistic” artificially created content, and it bans harmful AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be removed under its user guidelines.
In addition, the service will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This action is intended to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a $2 million AI literacy fund for specialists and institutions to produce educational content about responsible artificial intelligence. This initiative will assist charitable organizations dedicated to training computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, during discussion over plans to make redundant a large number of safety staff in the UK. The company is expected to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and internet security professionals expressing worry that people are being substituted by automated systems.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by staff. The platform announced a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
